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Amidst the uproar and ridicule over the wacky new controller design for the Nintendo Revolution, it’s great to see some more level-headed commentary on what Nintendo might be trying to accomplish. Nintendo’s Genre Innovation Strategy: Thoughts on the Revolution’s new controller is an insightful article about how Nintendo has positioned itself as an innovation leader in the gaming marketplace, reaping the benefits of releasing not the most polished games for the most hardcore gamers, but the newest technological and gameplay advances for a wider audience. By creating completely new ways in which to play games, Nintendo manages to keep a place for themselves in the marketplace, creating brand new markets before their competitors can swoop in and refine their concepts into rigidly-defined genres.